MTS: Tell us a little bit about your role and how you got here. Working on ad platforms at Microsoft, Peter (co-founder at CTO) and I saw the complete lack of connection between how marketers paid for online ads and the actual value that they get from it. It was all about impressions and clicks and not about revenue, particularly for companies with sales teams and long sales cycles. That's where the seed for the Bizible tree came from. MTS: Given the massive proliferation of marketing technology, how do you see the martech market evolving over the next few years?

For consumer companies, large-scale leveraging of customer and behavioral data to drive personalized customer experiences is turning into a virtual arms race. Marketing technology platforms of the last 10 years were built around campaign process that were still highly manual, requiring marketing execs to do all the testing, optimization and which makes the cycle time for learning and actually influencing marketing very slow. Now more and more marketers recognize the need to deploy advanced personalization capabilities that make the use of machine-learned optimization. And, Matt Fleckenstein, Chief Product Officer at Amplero, helps marketers achieve just that. With a track record for conceiving, building, and launching martech products and services it comes easy to him.

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